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Chirpy
STRATEGY | CAMPAIGN | BRANDING
Client
Academic Integrity Breaches
Our task was to craft a campaign aimed at heightening awareness around academic integrity among students at Torrens University campuses. The unsettling truth was that academic integrity breaches were on the rise. To address this, we recognised the importance of injecting some fresh energy into our approach to reach students effectively. Our investigation revealed that a significant number of students remained unaware of the current policies. Furthermore, those who were informed often exhibited disengagement with the topic.
Strategy Overview
Our strategy emphasised several key elements. Firstly, we aimed to reinforce the significance of academic integrity. Additionally, we provided an educational and student-friendly solution, making academic integrity accessible and understandable. We also redirected attention to essential resources such as Torrens AIP, Library resources, Studiosity, and more. Furthermore, our strategy included creating a sense of community connection by fostering empathy to alleviate the isolation that students often experienced during their studies.
Introducing
1/3
A Book!
(that is so much more than a book)
A Book!
Rather, an all in one Academic Integrity Program, both physical & digital, aiming to make students feel more supported & educated throughout their studies.
FOR Chirpy IT'S ABOUT...
Making valuable Academic Integrity resources accessible
and easy to find, by putting them together, all in one place.
The Outcome
A multifaceted Academic Integrity Program that goes beyond being just a book. It combines physical and digital elements, serving as both a physical diary and an editable digital resource accessible on all devices. Chirpy is your dedicated study "buddy," meticulously designed to guide students throughout their semesters, providing comprehensive support while actively addressing the increase in academic integrity breaches.
For a more in-depth look into
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